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Winning the E-commerce Industry With Test Automation & Different Software eCommerce Testing Strategies

By December 19, 2020August 24th, 2023No Comments5 min read
Test Automation & Different Software eCommerce Testing Strategies

The E-commerce industry requires a high-performing application or software to ensure that the business processes run smoothly. Moreover, the eCommerce industries need to make sure that the improvement cycle is constant to give their consumers an optimal user experience. So, To execute proper user experience every organization should apply proper application/ Software Testing Strategies.

As a result and report of Statista, The E-commerce industry is expected to grow up to 1,763.7 U.S. dollars by the end of 2024, So The entire eCommerce industry is now emphasizing implementing test automation and software testing measures to ensure that the application runs smoothly to better interact with the app. 

Winning has a different definition for the E-commerce industry. They want to score more consumers and more revenue to be the leader in the market. The eCommerce industry has a lot of competition in the market, and the owners need to excel in their operation through applications or software to ensure a progressive hike. 

How Does the E-commerce Industry Implement Test Automation?

All the updates that are done to the E-commerce sites or applications need to be tested to ensure that the functionality of those inclusions is quite optimal. Depending upon the type of updates done to a specific part of the website or application, the tests are run only on that part. Running constant tests on a complete website or application might be expensive in the long run. 

The tests done on E-commerce websites or applications are never a one-time job. You need to make sure that every integration enhances the user experience rather than deteriorating it. One such measure that eCommerce companies integrate to handle the tests seamlessly is automated testing. 

During the implementation of software testing strategies and techniques, automated testing has the attributes to ensure that the site or application’s performance is defined ideally for maximum potential. The test automation strategy is also easy to execute, and the developers get the ideal data for eliminating the errors & bugs for enhancing the functionality of the eCommerce platform. 

What are the Different Software E-commerce Testing Strategies that can be Automated?

Some of the tests that can be automated with different E-commerce testing tools for executing the updates and functionality of the eCommerce platform are:

Performance Testing

Performance states the loading speed of the E-commerce website or application. If the platform is taking a long time for loading, the users will eventually give up on your brand and move to another. 

Therefore, performance testing being automated will ensure that the website or application runs smoothly on all devices. The performance tests ensure that the platform’s loading speed is less, which will enhance the user experience aspects for your consumers. Along with that, it also makes sure that new updates do not bring in bugs that might slow down the website’s speed. 

E-commerce companies have now found the right way to automate the performance tests to maintain the website’s optimal loading speed and performance aspects or application. Moreover, automation testing also helps derive the website’s optimization or application from loading faster, even with higher traffic.

E-commerce companies usually get a large amount of traffic on select days. For instance, on some of the big sale days, the website or application’s traffic count would eventually be higher. During these hours, if you are just busy promoting the offers without optimizing the website performance, you would eventually lose many consumers. 

Therefore, automating the performance testing aspects or the right kinds of application/software testing approaches of the eCommerce website or platform will help do the needful in optimizing the website’s loading speed in those heavy traffic hours while you can focus on promoting the brand offers. 

Functionality Testing

Ensuring high functionality for the E-commerce platforms is highly essential for the businesses to perform ideally. For instance, if you add new functionalities to your website or application, such as promo codes, pop-up windows, new banners, and others, you need to test them so that they do not affect the overall functionality of the platform. 

Automation of the functionality testing aspects can help the E-commerce business increase the quality of the site functions. There are many test configurations under the functional testing aspects that can be automated to ensure that your application runs seamlessly overall mobile devices. 

Automation functionality testing ensures that the process is executed more conveniently. As these tests are run over a continuous cycle, the manual testing process might become exhausting after a certain point in time. Therefore, eCommerce businesses automate the test process to give out reliable results as demanded by the developers. 

Benefits of Seeking Automation and Other Software Testing Strategies for E-commerce Business

Here are some of the benefits that you will experience in integrating testing measures onto your E-commerce website or application platform:

  1. Testing at the right time and consistently will eventually help improve the functionality of your online shop. With every test done on the platform, the smallest the bugs are also identified on priority. 
  2. Ideal testing measures will also help enhance the conversion rate of your eCommerce businesses. A bad user experience usually hampers your sales and revenue generation as consumers find alternatives to your brand. Therefore, testing consistently with effective measures can help increase your conversions. 
  3. By automating the testing process, eCommerce company developers can focus on improving the sales rate for better business outcomes. While the testers optimize the website or application, the developers can add new functions and offers to promote sales. 
  4. Testing helps you save a lot of fixing costs after the application or website is launched for the consumers and users. The detection of bugs and errors after the launch of the platform might hamper the business reputation. Therefore, testing at the development stage is highly preferred. 


These are a few of the details that explain the efficacy of automation and other test strategies in software testing being imposed upon the E-commerce platforms. Once you are aware of its efficacy, you will eventually implement it in your eCommerce business to ensure high profitability. 

As the competition across the E-commerce companies increases on a larger scale, the businesses need to evolve their software quality assurance strategy to refine their platforms for holding onto more consumers and making better sales. Decide on outsourcing the testing process to the Software Testing Companies to emphasize the business processes while the outsourcing team can take care of improving the sales.

Looking to hire an E-commerce testing company in Dallas, USA to implement proper application/Software Testing Strategies then connect with Team Testrig and Hire QA to work on your needs.

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