A few years ago, our team was asked to develop a project that would be an intersection between tech and business. So, we had a product ready and thought of developing an application that would be the interface to get through to the product. Now, we were not that great at application development and design but decided to give it a try. It took a while, but ultimately, we could develop a functional application. Though the design, look and feel of the app were not that great, it was still able to get the work done. There was the testing of the application done, and the results were not that bad. To us, the app worked just fine and that should have been enough to get customers, or so we thought. When this app was put out in the market, even in front of the users who were aware of it, they showed repulsion in using it. The sales we received were next to negligible, so we decided to check what was going wrong.
Upon a little research and survey, we were able to find out that we thought the app served its purpose, it took a lot of time to go from one page to the next, and the navigation turned out to be confusing. The users also said that the app looked basic and that is what made them delete it from their phones because they were beginning to doubt the legitimacy of the application.
We can conduct a number of testing activities but if the user testing in user experience design is not optimized it is all in vain. According to Uxcam, 85% of adults think that a company’s mobile website should be as good or better than its desktop website.
As Frank Chimero, the Director at Studio: Frank Chimero likes to say, “People ignore design that ignores people.”
So, what are the best ways to optimize your user testing in UX design? Let’s roll into it.
Tips: How to Improve User Testing?
1) Variety in user testing
When you are planning to launch an app or a website, you are planning to cater to a particular set of audience. The type of audience group here is similar, but each element differs from one another. No one person will be the exact same as the other. So, when it comes to user experience testing for your UX design, make sure you have a variety of real users coming and giving your product a try. This will give you a 360-degree review of your solution.
You are conducting modern usability testing by user testing, great, but what is the point of conducting a test where you have no set outcome standard to compare it to? Think of it this way, you are asked if red is the color of an apple. Now there can be three answers to it, Yes, No, Maybe. Similarly, you have to have an assumption for the outcome of your test, and the results can then be proven True, False, or Somewhat True.
You are conducting user testing as well as testing your hypothesis, but one thing that will optimize the whole outcome is the integration of an analytics tool that will produce reports on a number of aspects that probably would have been overlooked. Analytics will also act as a support or restraint to your hypothesis. So, it is important that we integrate analytics into our UX design user testing process.
4) Behavioral Analysis
Now, having done all of the above, you will have a number of reports to derive analysis and decisions from, but one thing that will really enhance the whole procedure is to observe and understand the behavior of these users who are taking part in your UX design testing phase. You can make several judgments about the scalability of your product adoption through behavioral analysis.
5) Numbers Count
Always conduct A/B testing processes for your UX design. As per the analysis of top website usability testing companies in USA This will help in generating ROI reports that will help understand what practice works best for your users. You are bound to get different numbers for different practices, choose the one with the highest ROI and execute it.
UI/UX testing for your design will take your website/app a long way and produce great results for your product.