
Subscribe to Stay Informed
Top Industry Insights, Delivered to Your Inbox
Industry: E-Commerce
Location: France
Scope: Web / Mobile Apps
Client Overview:
Our esteemed client is a prominent global e-commerce marketplace catering to fashion aficionados, spanning across key markets such as the United States, European Union, and APAC regions. With an unwavering commitment to excellence, our client proudly occupies a leading position in the fashion industry, offering discerning customers a remarkable online platform to immerse themselves in the latest trends and styles.
Goals
“Aims to optimize the quality, efficiency, and user experience of the systems, ultimately delivering a superior product to their customers.”
- Comprehensive Testing: The client aims to perform thorough end-to-end functional and integration testing. This involves testing all aspects of the system to ensure its stability, reliability, and seamless operation.
- Automation Testing: The client intends to implement automation testing for both web and mobile applications. By automating the testing process, they seek to achieve frequent and efficient production deployments. Automated testing reduces manual effort, increases test coverage, and helps identify issues early in the development cycle.
- Enhanced Back-office Tool: The client desires to improve their Back-office tool to provide an enhanced user experience. This includes making the tool more intuitive, user-friendly, and efficient. The goal is to minimize defects and issues while optimizing productivity and satisfaction for users interacting with the Back-office tool.
Challenges
- Meeting the demanding deadlines for rapidly developing new website features and region-specific apps in the APAC market.
- Ensuring the product maintains high quality and user-friendliness despite the accelerated development process.
- Conducting comprehensive verification of regional language translations without causing disruptions to other features and languages.
- Addressing the challenge of detecting regression issues in the absence of automation for the Customer Service tool.
- Overcoming the limitations posed by the current Ghost Inspector UI automation tool.
Solutions
Phase 1: Foundational QA Process
In the initial phase, we establish a robust QA foundation focused on ensuring high-quality deliverables within strict release timelines. This begins with a deep understanding of the application’s features, enabling us to craft detailed test plans, test cases, and QA strategies that align closely with business requirements.
We rigorously verify end-to-end user flows, identify and resolve bugs early, and uphold strong quality standards throughout the development lifecycle. For mobile testing, we leverage BrowserStack’s Real Device Cloud to ensure device compatibility and performance.
During the Korea launch, we adopted a hybrid testing approach—combining manual testing with Ghost Inspector UI automation. Automated end-to-end UI flows were executed using both Ghost Inspector and Cypress, running prior to every deployment to prevent regression issues and ensure stability.
Phase 2: Automation-Driven QA Process
In the subsequent phase, we enhance our QA process through strategic automation techniques. We harness the capabilities of Postman to automate API testing, allowing us to identify potential issues early in the development cycle. Our team seamlessly integrates the API automation test suite with the release/build pipeline, utilizing GitLab, Jenkins, and Newman for efficient integration.
By incorporating automation into the workflow, we detect regression issues and facilitate weekly deployments. To ensure effective communication within the team, we have automated Slack notifications in place, enabling the dissemination of test results and immediate flagging of critical concerns.
Phase 3: Unified UI Automation with Cypress
In this phase, we complete the migration of all UI test cases from Ghost Inspector to Cypress, streamlining our automation strategy and eliminating redundancy. Cypress, known for its deep React integration, becomes our centralized UI testing framework.
Cypress tests are tightly integrated into the release/build pipeline using GitHub Actions, Jenkins, and Docker. To monitor and analyze results, we utilize the Sorry-Cypress dashboard, which offers detailed reporting and visibility into test outcomes. We run test cases in parallel to optimize execution time and improve reliability.
Slack notifications remain part of our automation ecosystem, enabling proactive issue resolution by instantly surfacing test failures to the engineering team.
Phase 4: On-Demand Deployments with Full Automation
In the final phase, we achieve a mature and agile QA process through on-demand deployments powered by a fully automated pipeline. This phase utilizes:
- Cypress for both UI and API automation
- Cypress Cloud for enhanced test orchestration, analytics, and parallelization at scale
- GitHub Actions and Jenkins for CI/CD
- Docker for consistent, containerized test execution across environments
This integrated pipeline enables trigger-based deployments, allowing teams to deploy to QA/staging or production environments on demand. Cypress Cloud helps us monitor tests in real-time, rerun failed specs selectively, and collaborate effectively across teams.
By combining on-demand deployment with robust automation, we ensure maximum agility, reduce time-to-release, and maintain high confidence in release quality—delivering frequent, stable, and efficient software updates.
Key aspects covered:
- Product Catalog
- Product search and discovery
- Warehouse operations
Customer Service support tools
- Payment processing
- Logistics – Shipment timelines and returns
- Client relationship management (CRM)
- Globalization – Multi-language and multi-currency support
- Content management
- SEO tracking
Tools and Technologies used
“Team Testrig harnesses the power of a robust stack of cutting-edge tools and technologies, enabling seamless testing processes and superior results.”
- Postman – Manual API testing
- Cypress – API and UI Automation
- Cypress Cloud – Managing different projects’ reports
- Appium – Mobile app automation
- GitHub – Version control and deployments
- Jenkins – Deployment automation
- Docker – Containerization
- Zephyr – Test management
- JIRA – Project management
- Elasticsearch, Kibana – Monitoring logs and debugging
- Datadog –Monitoring tool
- RabbitMQ – Messaging services
- Braze, Mess, Nose – Notifications
Key Benefits
“Integrated collaboration, early issue detection, and enhanced user experiences for optimal application stability and improved functionality.”
- Seamless integration with Client Platform Development and Business teams, fostering effective collaboration as one cohesive unit.
- Adoption of a shift left testing approach to proactively identify issues early in the software development cycle, enhancing overall efficiency.
- Implementation of automated regression testing for weekly production deployments, providing prompt feedback on product quality.
- Close collaboration with UI Designers and Product teams, leveraging valuable insights to enhance the user experience.
- Thorough load testing to ensure application stability and optimal performance during peak traffic periods.
- Dedicated collaboration and support for DevOps, deployment, and product/business teams during the critical Go Live phase.
- Establishment of a consistent QA process, ensuring comprehensive testing prior to feature releases.
- Early detection of regression issues through the use of automated scripts, resulting in a reduction of production issue rates.
- Significant improvements in user-friendliness, UX, and functionality across key areas such as the CS tool, Buyer/Seller timelines, and the overall app and web experience.
Looking to Optimize Your Testing Approach?
Get a free 30-minute QA consultation to uncover strategies for advancing your testing techniques and managing potential threats.